The relatively stable world of CPG marketing has been rocked to its core by digital trends. Why should CPG be immune when every other industry on the planet has experienced digital disruption? With e-commerce and social media bumping off brick and mortar retail as the most dominant sales channels, it’s clear that CPG marketing teams should work hard to stay on top of what’s hot and what’s not.
The best way for these professionals to arm themselves with the latest insight is to attend CPG conferences. We’ve put together some of the best conferences for you to participate in this year.
Top 5 CPG Conferences – Now and In the Future
#1 Digital Food & Beverage
By the time you read this, the Digital Food & Beverage Conference will be over. Held this year in Austin, this conference brings together leaders from retail, branding, direct-to-consumer, and quick service, for three full days of industry-disrupting insight. This year saw speakers from some of the biggest and most consistently successful global brands like Albertsons, Coca-Cola, Tyson, and Little Caesars. But the CPG conference also featured industry-leading disruptors like Freshly and Crowd Cow.
The Digital Food & Beverage Conference is perfect for CPG marketers that want to stay on top of digital and e-commerce marketing by using these tools to boost the customer experience and corporate revenue.
Next year’s conference will stay in Austin and will be held on July 20-22nd.
The Groceryshop conference will happen September 14 through 17 in Las Vegas next year. Given that the grocery industry is poised to disrupt everything from the restaurant industry, food delivery, and even healthcare, this conference is essential to CPG marketers interested in competitive intel.
The show brings together 1250 companies and 3,000 attendees at the “world’s leading event for grocery and CPG innovation.” Attending the conference will put you elbow to elbow with other CPG marketers from drug, grocery, and convenience stores, as well as e-commerce, and mass merchants. Groceryshop brings out the industry-best innovators as well as established brands.
#3 Online & Digital Grocery Summit USA
Late fall brings us the Online & Digital Grocery Summit USA. This year the event is just before Thanksgiving in Chicago. If your brand plays nicely in online retail settings, this is the perfect conference with lectures from companies like MARS, KraftHeinz, Peapod, and Utz.
This conference offers a variety of educational tracks, from how to enhance the retailer-supplier relationship to measuring the ROI of digital campaigns.
#4 Edge by Ascential E HACKATHON (Amazon)
Anytime a brand is connected with a hackathon, you know it’s too cool for school. Amazon already appears to win all the latest brand categories; they are an e-commerce giant. For CPG marketers, the Edge by Ascential E ^HACKATHON (Amazon) in Seattle this year was a great way to learn best practices from people who have been there and done that.
#5 Edge by Ascential E HACKATHON (Walmart)
In October 2019, another Edge by Ascential event will pull in everything you wanted to know about Walmart in one place. This consistent industry leader carved out a niche in the low price market way before it was cool. Like the Amazon event, it will give CPG leaders a chance to dissect one of the most influential brand names in the business.
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