---
title: Build A Bright Future
description: A persona of your buyer is a fictional portrait of your target customer based on real demographic and psychographic behavior.
---

[Resources ](https://www.hangar-12.com/resources)

# [Build A Bright Future](https://www.hangar-12.com/resources/build-a-bright-future)

 Written by [Greg Keating](https://www.hangar-12.com/resources/author/greg-keating) | Apr 16, 2021 2:40:42 PM

[View full post](https://www.hangar-12.com/resources/build-a-bright-future)

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