---
title: Getting into Retail Playbook
description: A persona of your buyer is a fictional portrait of your target customer based on real demographic and psychographic behavior.
---

[Resources ](https://www.hangar-12.com/resources)

# [Getting into Retail Playbook](https://www.hangar-12.com/resources/getting-into-retail-playbook)

 Written by [Greg Keating](https://www.hangar-12.com/resources/author/greg-keating) | Apr 16, 2021 2:12:07 PM

While Ecommerce continues to grow at a rapid pace, placing your Ecommerce products in stores is still seen as a step forward and can boost your total sales significantly. This downloadable guide will not only give you a rationale for pursuing in-store retail sales for your CPG product, but it will also give you some reliable ways to break-in, such as reaching out to local stores first and telling a compelling story with your product.

[View full post](https://www.hangar-12.com/resources/getting-into-retail-playbook)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Greg Keating"
  },
  "dateModified" : "2023-04-28T10:11:28.927Z",
  "datePublished" : "2021-04-16T14:12:07Z",
  "headline" : "Getting into Retail Playbook",
  "image" : {
    "@type" : "ImageObject",
    "height" : 850,
    "url" : "https://f.hubspotusercontent00.net/hubfs/544703/Hangar12_2021/Resources/Hangar12_getting_into_retail_playbook.png",
    "width" : 650
  },
  "mainEntityOfPage" : "https://www.hangar-12.com/resources/getting-into-retail-playbook",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Resources"
  }
}
```