The Hangar12 Process is always rooted in your brand's foundation, strategy, insights, & objectives.
With our Consumer First® process, we help brands create omnichannel campaigns that deliver double-digit sales lift, plain and simple. Our experienced account, media, and creative teams will be present to guide you through every step of campaign development, implementation, and analysis. We use our process to ensure we are developing the right solution using the right resources to reach the right people.
See a detailed breakdown below:
Identify
Positioning & Goals
We kick off strategic planning with a discovery workshop to fully understand the brand’s overall goals. We then work with the brand team to establish the marketing mission and determine your target audiences, business objectives, and KPI’s.
Conduct
An Audit
We audit historical & existing marketing plans and creative assets to identify new and/or under-utilized opportunities. During this phase we use our tools and available data to assess competitors’ activities to establish benchmarks and brand positioning.
Ideate
& Strategize
With the collected data we can assess what marketing channels will have the greatest impact. We apply the marketing strategy to the creative strategy and utilize brand content pillars and perspective to connect the brand’s story with consumers.
Launch
& Implement
We use our expertise to then execute the plan which will strategically connect the brand to shoppers. Bringing solutions to market is what we do, we will translate great ideas into action with real results.
Measure
Analyze & Optimize
We use data analytics to measure channel activity and creative performance. We take pride in being transparent with our reporting and recommending optimizations to ensure business objectives are met. As your dedicated team who knows your goals and challenges, we aim to evolve and strengthen strategies to further support long term growth.