Consumer First®

Successfully informing, influencing, and delighting your consumer begins with thoroughly understanding them.

By regularly engaging consumers—talking with them, soliciting their feedback, studying their attitudes and behavior—Hangar12 is uniquely qualified to promise our clients that all aspects of brand strategy and activation will successfully meet their consumer needs. It’s amazing what happens when you put the Consumer First®. We’re your partner who knows how.

Adaptive Marketing

We specialize in the strategic development, promotion, and activation of CPG brands like yours through our practice called Adaptive Marketing.

It’s similar to Agile Marketing in that it’s designed to increase alignment with your business aims and the sales staff, to improve communication, both within and outside the marketing team, and to increase the speed and responsiveness of marketing. Also, it means we adapt our solution to the marketing challenge at hand, whether in store, at home or on-the-go. More and more often, we find that it’s all three. Fine by us. We want our clients’ brands to be wherever their consumers are. In helpful, relevant ways.