Lola’s Fine Hot Sauce, an emerging CPG brand with broad retail ambitions, had a need for sharper focus across social, paid media, retailer-linked activation, and content. The work centered on prioritizing the highest-impact opportunities rather than spreading effort across too many tactics. In a focused 90-day retail sprint, the program helped drive 5 million social engagements, 50,000 website clicks, and an 18% increase in sales velocity.
