Unlock the Power of Programmatic Media

Programmatic media buying is revolutionizing the way businesses reach their target audiences online. At HANGAR12, we specialize in harnessing the power of programmatic advertising to drive results for our clients.


Why Programmatic Media?

🚀 Efficiency: Reach your target audience at the right time, in the right place, on the right device, all in real-time.

💡 Precision Targeting: Utilize advanced targeting options to pinpoint your ideal customers based on demographics, interests, online behavior, and more.

💰 Cost-Effectiveness: Maximize your advertising budget by only paying to reach the most relevant users.

📈 Data-Driven Insights: Gain valuable insights into campaign performance with detailed analytics and reporting.

🔒 Brand Safety: Ensure your brand is showcased in reputable environments with our brand safety measures.

Things you should know:

Connected TV (CTV):

Connected TV refers to any television that can be connected to the internet and can stream digital video content. This includes smart TVs, gaming consoles, streaming devices (like Roku, Apple TV, or Amazon Fire TV), and even some Blu-ray players. CTV allows users to access streaming services like Netflix, Hulu, Amazon Prime Video, and YouTube directly on their television screens.

Over-the-Top (OTT):

OTT refers to the delivery of film and TV content over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. OTT content is accessed through an internet connection, typically on CTV devices, but it can also be accessed on computers, smartphones, and tablets. Examples of OTT services include Netflix, Hulu, Amazon Prime Video, Disney+, and HBO Max.

Programmatic Display & Video:

Programmatic display & video advertising refers to the buying and selling of digital ad space in real-time. It allows advertisers like you to target specific audiences based on factors such as demographics, interests, behavior, and location. Programmatic ads can appear on websites, mobile apps, and now, increasingly on CTV and OTT platforms. Programmatic delivers highly targeted and personalized ads to the desired audience, optimizing ad spend and maximizing ROI.


  • Medium: Connected TV and OTT refer to the platforms where content is consumed (television and internet-connected devices), while programmatic refers to the method of buying and selling digital ad space.

  • Content Delivery: CTV and OTT deliver video content, while programmatic display can deliver various types of digital display ads, including banners, native ads, and video ads.

  • Targeting: Programmatic display allows for precise targeting based on user data, while CTV and OTT can also offer advanced targeting options but primarily based on viewing behavior and demographics.

  • Placement: Programmatic display ads can appear on websites, mobile apps, and CTV/OTT platforms, while CTV and OTT platforms are exclusively for video content consumption.

  • Ad Formats: CTV and OTT primarily offer video ad formats, while programmatic display offers various formats, including banners, native ads, and video ads.

When used in a strategic fashion, these components of digital media have the highest probability of adding up to increased brand awareness and sales lift over time.