Consumer Promotion | Identifying Consumer Behaviors and Insights

We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our consumer promotions encompass a variety of short-term techniques designed to incent your consumers to respond to your brand in a positive way. The most effective promotions are directly associated with product purchasing. These promotions are intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.

Our promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Hangar12’s toolbox contains a large variety of consumer promotion

Sweepstakes, Contests and Games
Loyalty Programs
Sampling and Product Trials
Sponsorships
Partnerships

Endorsements
Events
Mobile Tours
Demonstrations

Personal Appearances
FSIs / Coupons
Rebates
Premiums

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Benefits of Consumer Promotions

A successful promotional campaign has the capability to nurture relationships with consumers through maintenance and engagement. The following is a list of just a few of the myriad benefits that consumer promotion can provide to a brand.

Opportunity – A promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. Communication is a skill that creates formidable relationships with consumers that make your brand unique.
Reputation – A brand is not the only one who can communicate a consumer promotion. Word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague, as they are usually a trusted and reliable source. Give your consumers a reason to be surprised and they will make sure your reputation thrives.
Differentiation – A brand needs to be different to survive, and a consumer promotion can be a fantastic way to make a brand stand out from the crowd. It holds the potential to add unique value to a customer through a competition or unique experience, creating a reason to choose your product in a crowded market.

Revenue – Simply put, more sales from your promotion will create higher revenue. However, brands need to always calculate their costs and ensure they are aware of how many people may redeem the promotion and ensure that it is a profitable endeavor.
Focus – A consumer promotion often becomes an event for the company, which then allows it to focus all its channels of marketing. A focused approach can force a firm to change the way they market themselves and create brand engagement through those changes.
Information – When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.
Incentive – All the points above drive sales and make consumers’ decision-making much simpler. If a brand is offering a similar product but something additional, then the consumer will often want more for their money.

When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted.

Increase Sales With

Consumer Promotions

Download Your FREE CPG Consumer Poll Questions Template

Benefits of Consumer Promotions

Ready to drive purchase of your product with Consumer Promotions?