While face to face interactions have been all but completely removed from transactions; companies still need to build a lasting relationship with their customers.
A warm handshake, an inviting smile and a shared joke. These types of in-person interactions create a personal connection that builds trust. As more and more business today is conducted on the internet, brands are challenged to create a warm customer experience online which is crucial to build the trust required for transaction.
In this post, we cover three basic tactics which build a warm experience in person and how that translates to the online experience as told by Copyblogger's Pamela Wilson at Authority Rainmaker 2015.
3 Ways to Create a Warm Customer Experience in Person
The Introduction - A warm introduction is the first step in building trust with a prospect. Introducing yourself can make your prospect more open to hearing from you and more likely to listen.
A Personal Touch -Once you're in front of the prospect, add a personal touch. Make eye contact, have a conversation, listen empathetically. Make sure you understand their problem before you offer a solution.
Communication -Once you've made the sale, focus on strong communication. Communicate to your new customer how the process works step-by-step and what is going to happen next.
These things work great in person, but what about online? To optimize your customer experience design, you have three online touch points. Nail these touch points, and you'll have a grand opportunity to build that deep personal connection.
3 Online Touch Points to Create Warm Experience...