Many consumers are eating more meals at home, but that does not correlate to more people cooking meals from scratch. More people are choosing to eat foods that are ready-to-eat prepared foods and retailers should to take this into account. Customers want to make their lives easier, at a reasonable price.
The number of meals Americans purchased at restaurants fell significantly in 2014. According to The NPD Group's 29th annual "Eating Patterns in America" report, U.S. consumers purchased 191 meals at restaurants (including foodservice departments run by retailers) in the year ending August 2014, the slowest pace of eating out since 1993. Although Americans now get eight out of 10 meals from home, they aren't cooking all of those meals, the Chicago-based information company said.
"We are eating more meals in our homes, but not cooking more dishes," said Harry Balzer, vice president of The NPD Group and author of the report. "You can see how Americans are making their lives easier, despite the economic limits, by looking at foods and beverages that have become a part of more American diets."