Consumer Expectations For Branded Content On The Rise

POSTED BY Greg Keating ON Nov 6, 2015 9:52:00 AM

Consumer expectations of online advertising are rapidly changing as the online channel continues to be molded.


The report, “The State of Content: Expectations on the Rise,” by Adobe ('s parent company), highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible, and authentic.

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