The more data you can garner and analyze, the better your decision making process is. When you can make decisions on facts that your non-data savvy competitor is lacking, you're nearly guaranteed to come out on top.
On average, most CMOs hold that job for less than two years.. Ever wonder why? A major contributing factor is the lack of fact-based decision-making. Organizations of all sizes, all around the world, are coming to realize that without data at the core of their operational decisions, they are left at the hands of intuitive decision-making. That's why I'm stating now, definitively: Data will save the CMO.