A new report shows the younger Europeans are leaving Facebook in droves. This new group, who are migrating to platforms like Snapchat, WhatsApp, Instagram, and Twitter are likely not targeted consumers now. Further, when they do enter into targeted demographics they are not likely to be found on Facebook.
An extensive European study has revealed that teenagers are abandoning Facebook in their droves, with the presence of their parents on the network one of the key factors. The Global Social Media Impact Study found that younger users are shifting to alternative platforms such as Snapchat, WhatsApp, Instagram and Twitter for their social media fix.