Digital marketing efforts should be flexible enough to supply the consumer with great content when and where they need it.
The FINANCIAL -- It's increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content.
Total worldwide entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019, according to PwC's Global entertainment and media outlook 2015-2019.
While the pace of industry growth will vary widely in different markets--with Japan seeing the slowest growth at a CAGR of 0.9%, and Nigeria the fastest at 15.1%--it's apparent that when consumers around the world become connected their behaviour becomes more similar, subject to two differentiators. The first is the quality of the available infrastructure for consuming content. The second is consumers' common desire for content experiences that are relevant to them personally - which is why, even in a globalised world, meeting local preferences remains critical.