Clicks have been thought of as the best metric to measure success online. However, as this space has evolved, marketers and companies are finding that time spent on just consuming content is just as valuable.
AS MORTAL HUMANS, time matters a lot to us. And as overly stimulated, over-worked people of the Internet, we have little time to waste. But our time isn't only valuable to us. For Internet companies whose businesses depend on capturing as much of our attention as possible, our time is everything.
Few companies have been as successful at figuring out how to occupy our time as Facebook. Now with a new update to its News Feed algorithm, Facebook is betting that by measuring how we spend our time on the site along with what we do, it can figure out how to get us to spend even more there. The more time we spend lingering over a post, Facebook has determined, the more likely we might be curious for more of the same.