Good Content Vs. Good Enough Content with @AnnHandley

POSTED BY Greg Keating ON Jun 5, 2015 7:46:00 AM

Just because you are putting out content, and have a digital marketing strategy doesn't mean you are winning customers over.


These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it.

In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.

There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity?

It starts with being really good at the basics, like brand voice.

Not More Content…Ridiculously Better Content

77% of B2C organizations are using content marketing. (Source: CMI/MarketingProfs)

69% of B2C organizations are creating more content than they did 1 year ago. (Source CMI/MarketingProfs)

You aren’t just competing with your competitors anymore, but you’re competing with yourself and everyone else for mind share. Sometimes it may feel like you need more content in order to get attention.

The answer IS NOT more content…it’s ridiculously better content.

Good Writing is About Getting Inside the Heads of Other People

Producing engaging content is the biggest challenge for content marketers. Producing engaging content means becoming a better storytelling and a better writer.

Read more from the source: Online Marketing Blog - TopRank®

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