POSTED BY Greg Keating ON May 20, 2024 12:53:31 PM

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A Sweet Success in Indy

This year's Sweets & Snacks Expo marked a big transition from our hometown of Chicago to Indianapolis. While we were wary of the new digs, it was a genuinely fun atmosphere to celebrate confectionery and snacking’s latest innovations. The expo featured an impressive 1,000 exhibitors and welcomed 16,000 attendees, filling the expansive 250,000 square feet of the Indiana Convention Center with excitement, creativity, and deliciousness.


Innovation at the Forefront

Innovation was a central theme at this year's expo, with exhibitors showcasing groundbreaking products and trends. Among the highlights were the launch of Tic Tac Chewy, Ferrero's first foray into the sugar candy category, and an array of new offerings from major brands like Oreo and Mentos. Attendees were treated to a diverse range of products, from the growing craze of freeze-dried candy and puffed snacks to bold flavor combinations like sweet and heat.


Mindful and Healthy Indulgence

Reflecting growing consumer interest in health and wellness, the expo featured numerous products focused on mindful indulgence and healthier options. Companies showcased dairy-free chocolates, no-sugar-added treats, and clean-label snacks, catering to the evolving preferences of health-conscious consumers. This trend underscores the industry's commitment to not only delighting taste buds but also contributing to overall well-being.


Community and Connectivity

The move to a single hall in Indianapolis fostered a sense of community and closeness among participants. Exhibitors and attendees alike appreciated the compact and accessible layout, which facilitated networking and interaction. The expo served as a reunion of sorts, with industry veterans like Kevin and relative newcomers like myself sharing our passion and insights with new and old friends alike. 


Spotlight on Major Brands

Major brands took the opportunity to unveil their latest innovations and strategies. For instance, Nerds, a rapidly growing segment within the Ferrara portfolio, introduced Nerds Clusters, which have significantly boosted the brand's market presence. Other notable launches included Lemonhead Ropes and Sweetarts Halos, both of which generated significant buzz for their unique flavors and textures.



The 2024 Sweets & Snacks Expo in Indianapolis was a resounding success, highlighting the best of the confectionery and snack industries. From innovative product launches to a warm and welcoming atmosphere, the event underscored the industry's resilience and creativity. With a focus on health-conscious indulgence, innovation, and community connectivity, this year's expo set the stage for even more exciting developments in the future. We consider the vibrant energy and growing attendance as great signs for the industry as a whole.

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