Hyper-aware Generation Z is the most resistant to irresponsible business practices

Posted by Kevin Keating on Nov 18, 2014 7:09:00 AM

Looking towards the future, the Generation Z-ers are going to be the largest generation and marketers need to start adapting now. This group of up and coming consumers have a different view on how they impact the world, and how and what they purchase.

The majority of the surveyed teenagers (74%) believe that businesses must be responsible for creating a 'better world;' 74% agree that companies should pursue social and environmental causes as their core activity, rather than just donate to charities.

Read more from the source: popsop.com

Topics Consumer First, What's Next