Consumers we're quick to adopt a social and mobile lifestyle and are still forming their opinions of how they want to be exposed to promotions and companies in general.
Our 2015 Next Generation Commerce Study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations for brands in 2015 and beyond. The report provides an in-depth look into consumer behavior across several categories from purchase to delivery.