Companies can now engage with an audience on social media like never before. March Madness is a great example of how and why companies need to have some digital participation.
When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity.
Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at the coveted national title. But it’s not only basketball players who are getting themselves prepared for the big dance.
It’s also one of the biggest months for marketing opportunities for businesses – big and small. Whether it’s a March Madness promotion, a contest or a giveaway, digital marketers around the world are also lacing up their shoes, only it’s probably dress shoes and not basketball shoes.
And when it comes down to marketing for March Madness, it’s all about brand awareness. March Madness opens up one of the greatest real-time marketing opportunities during the 3-week stretch of the tournament, and that’s through social media.