Marketing technology: What it is and how it should work

POSTED BY Greg Keating ON Apr 7, 2015 7:16:00 AM

“Effective marketing technology starts with understanding how the consumer is changing, which channels are experiencing growth, and why.” —Jason Heller

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Scott Brinker, Co-founder & CTO of ion interactive, and Jason Heller, global leader of McKinsey's Marketing Operations service line, discuss what marketing technology means in today's business environment, and how companies can use it.

Read more from the source: McKinsey on Marketing & Sales

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