Every second, millions of people are streaming YouTube videos of epic fails, how-to’s, movie trailers and more. If your brand has a YouTube channel of its own, you should be using it to market the brand and generate more awareness. If it’s used the right way, YouTube can be a powerful tool for digital marketing. With quality content, you’ll be able to offer consumers the kind of value they’re looking for and draw them into the story of your brand. But how exactly do you get the most out of your brand’s YouTube channel? Well, there’s more too it than just signing up for an account and then posting a few short videos in the hopes that you’ll somehow get millions of views.
Titles are important
First off, YouTube is huge. Did you know that every minute an additional 100 hours of video are uploaded? (socialmediatoday.com) How are you supposed to be anything more than a little blip in the universe with such a huge pool of video content? It might sound simple, but start with the title. The title of each of your videos should be appealing to viewers. It needs to pique their interest without giving too much away (socialmediatoday.com). The idea here is that you want someone who is browsing or searching on YouTube to see your title and quickly decide that they’d like to click it to find out more. We’ve all done this ourselves. When you see a video with the title “Crazy Drive Thru Prank”, it’s hard not to click out of sheer curiosity.
Make sure you actually sign up for a brand channel
Many users don’t realize this, but YouTube offers different types of channels that are meant for different purposes. A YouTube brand channel is specifically designed to showcase a brand by allowing for extra tags, background images and headers. You can even go a step further and get a custom brand channel where you can add gadgets, do live-streaming and offer client services. A YouTube sales representative can help you set up your channel and answer any questions that you have along the way. If you want to get the most out of your YouTube channel, a brand channel is the best way to go.
Share your videos on other outlets
You should view YouTube as just one of the tools in your digital marketing war chest. While it is unique, it will be more powerful if you tie it into your brand’s activity on other social media platforms. Tweet about your videos, post them on Facebook, and refer to them in your brand’s blog (socialmediaexaminer.com). This will drive traffic to your YouTube channel and make your videos easier to discover through search engines.
The more content the better
The quality of the videos that you are producing is important, but quantity is also a key factor in making your more discoverable. “If you have a single video on YouTube… your video will only show up in very specific searches” (adweek.com). A limited number of videos means a limited number of search terms that will match your titles. By creating more content with a broader range of subjects, you’ll increase your brand’s chances of being found on YouTube. Once a viewer finds a watches one of your videos, there’s a good chance that they’ll keep watching more.
Don’t be intimidated
YouTube is the largest library of videos in the world, but you shouldn’t let the sheer size of it intimidate you. By following the tips above and finding a way to regularly post entertaining or informative videos, you can increase your views and help your brand gain some critical exposure online.