Moving Consumers To Action on A Smaller Budget

POSTED BY Greg Keating ON Jan 28, 2013 3:30:27 AM

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In an era of "do more with less," moving consumers to act—and connecting them with your brand—doesn't have to break the bank.

When State Fair® Brand corn dogs looked to us to stop sales erosion and drive volume, we took a strategic, targeted approach that put consumers first, increasing velocity, spurring repeat purchase and building lasting connections.

Watch how the "Dream Home" promotion put consumer first insights to work. Moved consumers to action. And did more with less.

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