Overcoming Barriers to Consumer Adoption

Posted by Kevin Keating on Jan 22, 2013 7:13:00 AM

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How can you make the most of your brand equity and communications channels to ensure consumer adoption of a new or re-formulated product? How can you step into a new category with confidence? See how the right marketing mix drove consumer adoption for PetSmart's "Simply Nourish" all-natural pet food.

Read the white paper.

Topics White Paper, Consumer First