Study Shows Which Mobile Ads Get Millennial Moms' Attention

POSTED BY Greg Keating ON Mar 2, 2015 8:55:00 AM

Millennials are growing up and having children, so how do you capture the attention of the millennial parent audience.

US Millennial Moms

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms--18 to 32 years old--in the U.S., Brazil, Canada, China and the United Kingdom use mobile devices and respond to advertising.

Read more from the source: AdWeek

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