Your strategy and overall brand reputation that has been built up can quickly vanish through small decisions with big consequences.
Do you know a selfish brand?
Most of us do. We encounter them constantly – trying to promote their latest and greatest product. Their ads seek to interrupt us and every interaction is clearly only focused on either closing a deal or collecting our information for their database. They think in terms of short term revenue instead of long term value. They look at customers are only a necessity on their way to making a profit. And they make the world a worse place.
The good news is consumers have more ways than ever to filter these brands out and expose their selfishness as a warning to other consumers. So whether you have your own business or work for someone else, there is more incentive to make sure you are not intentionally becoming one of those selfish brands. But how can you avoid it?