UK's digital advertising spend set to outstrip all other forms

POSTED BY Greg Keating ON Mar 10, 2015 7:23:00 AM

The UK is leading the world in transitioning to digital marketing on smartphones and tablets and moving away from traditional advertising.

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Industry researchers predict more than half of marketing cash will be spent digitally as tablets, smartphones and digital media dominate Britain's shopping habits

Read more from the source: the Guardian



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