The organizations that can adapt and anticipate trends will ultimately come out on top. With the rapidly changing digital environment, a stagnating digital strategy can be fatal.
In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series.
At Nielsen's U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: "What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?"
The panel included Brian Hughes, SVP of audience analysis at Magna Global, Reny Diaz, VP of insights and strategy at NBCU, Damian Garbaccio, chief...