Will Beacons Drive Big Bucks? - eMarketer

POSTED BY Greg Keating ON Mar 5, 2015 6:17:00 AM

Interest in beacons will continue to grow but expected to explode by 2016

Value of Us in store retail sales

Consumer and retailer adoption of beacons will certainly increase this year as the technology exits the experimental phase, but their huge effect won't be seen until next year, when explosive growth is expected. According to recent research, US in-store retail sales influenced by beacon-triggered messages will soar nearly 1,000% between 2015 and 2016, from $4.1 billion to $44.4 billion. Mobile coupons and loyalty programs will play key roles in this growth.

Read more from the source: emarketer.com



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