What started as a creative agency in the 1970s became a family-run business in 1990, when Kevin Keating joined his father, Jack. Since then, Hangar12 has grown by solving real problems with bold ideas, deep trust, and a sharp focus on the one voice that matters most: the voice of your consumer. Today, under Greg Keating’s leadership, we continue to be agile, delivering results that build brands people believe in.

Built on Trust

Kevin didn’t inherit the business. He earned it. Jack brought him in to take over his book of business so he could retire, but it turned into 12 years of side-by-side partnership and to a transition into ownership. Together, father and son tripled the agency size by solving real problems with creativity and care.

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Driven by Results

When Kevin took the reins in the early 2000s, he scaled the agency quickly by growing the team from 15 to more than 50, launching billion-dollar brands, and leading campaigns that won top industry awards. But the focus was never just on the work. It was on the results the work delivered and the relationships that he created with his clients.

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Why the Name Hangar12?

Jack Keating served in the U.S. Armed Forces during World War II, flying nearly three dozen missions and earning the Distinguished Flying Cross. When Kevin renamed the agency, he chose Hangar12 as a tribute, not just to his father’s service, but to the values of precision, resilience, and courage that shaped the way they did business.

Rebuilt for What’s Next

After the recession, Hangar12 took a hard look at what needed to evolve. Greg stepped in with fresh eyes, strategic clarity, and a deep background in data and operations. Today, he’s leading the next chapter by grounding modern tools in the kind of insight that only comes from 50 years of CPG experience.

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We Are Always Solving, Never Selling

Kevin never saw himself as the boss. He saw himself as a creative partner. Someone who earned trust by showing up, solving problems, and treating client challenges like his own. That mindset shaped the culture of Hangar12 and continues to guide how the team shows up for clients every day.

Rooted in Consumer First®

Before customer obsession became a buzzword, Hangar12 was already there. Our trademarked Consumer First® approach has always focused on what matters most: listening to real people, uncovering real insight, and shaping strategy, creative, and media around how consumers actually think, feel, and buy.

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Evolving the Legacy

Greg didn’t plan on joining the family business. But after years working in national brand roles, he saw the impact Hangar12 could make by combining legacy insight with modern strategy. He came back not just to lead. He came back to build something his daughters could be proud of one day.

50 Years of What Works

From Keebler to Cheez-It, from Cheeseheads to Beard Guyz, we’ve helped brands go from solid to unforgettable. We don’t chase trends. We deliver what works in the market, in the store, and in culture because we know this space inside and out.

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