A 90-Day Retail Sprint for CPG Brands That Need Clarity Before They Spend More
Retail media is full of motion and short on conviction.
Campaigns are live. Dashboards are full. Budgets are moving. But the team still cannot answer a few basic questions:
- What is actually working?
- What should be scaled?
- What should be cut?
- What needs fixing before more budget goes out the door?
The 90-Day Retail Sprint is a focused engagement built to answer those questions fast. It is designed for CPG brands that need sharper direction, not another vague optimization retainer.
Best fit for CPG brands investing in Walmart, Target, Kroger, Amazon, and other retail media channels.
What This Engagement Is
What It Is
A defined 90-day sprint to:
- assess the current retail media setup
- identify where performance is being helped or hurt
- pressure test the right variables
- create a sharper plan for the next quarter
What It Is Not
This is not:
- an endless retainer with no finish line
- a reporting exercise disguised as strategy
- a promise to test everything
- a substitute for weak fundamentals at the shelf
The point is clarity. Not activity.
Who This Sprint Is For
This is a fit for CPG brands that:
- are already investing in retail media or preparing to
- are active in Walmart, Target, Kroger, Amazon, or similar retailer ecosystems
- need to prove what is working and what is not
- suspect waste in the system but cannot clearly see where it is
- want stronger decisions, not more dashboards
This is usually most useful for brands with enough activity, budget, and internal urgency to make 90 days matter.
What Happens in 90 Days
Audit + Baseline
We review:
- channel and retailer mix
- campaign structure
- audience strategy
- hero SKUs
- PDP readiness
- creative and offer alignment
- current measurement approach
The goal is to identify where performance is being helped, hidden, or hurt before more money gets spent.
Test + Learn
We focus on the variables that actually matter, including:
- audience tests
- retailer prioritization
- creative and message testing
- SKU focus
- offer strategy
- retargeting logic
- measurement cleanup
The goal is not to test everything. The goal is to isolate signal.
Scale + Decide
We turn findings into practical decisions. By the end of the sprint, the brand should have:
- a clearer view of what is working
- a short list of winning plays
- a list of wasteful activity to cut
- a smarter budget recommendation
- a roadmap for the next quarter
What You Walk Away With
At the end of the sprint, your team should not be guessing.
You should leave with:
- →a retail media diagnostic
- →a prioritized set of opportunities
- →a cleaner test framework
- →a recommendation on what to scale next
- →clearer alignment between media, PDPs, creative, and measurement
Why Retail Media Programs Underperform
Most underperformance is not caused by one bad campaign.
It usually comes from a stack of smaller problems:
- too many channels too early
- weak PDPs
- loose SKU strategy
- unclear testing logic
- shallow creative variation
- bad measurement habits
- teams paying for attributed sales they may have captured anyway
That is why more activity does not necessarily create more traction.
Without a clearer system, more budget just makes the problem more expensive.
Why Hangar12
Hangar12 brings 50 years of CPG experience to the work.
We understand how brands actually win in market, not just how agencies talk about it in slides. We know the pressure teams face to prove traction, protect spend, and make smarter decisions with limited time and imperfect data.
We are not interested in creating dependency. We are interested in creating clarity.
- 50 years in CPG marketing
- deep category understanding across food, beverage, and consumer brands
- practical view of media, creative, shopper behavior, and the digital shelf
- built for brands that need usable decisions, not agency theater
What a Focused Sprint Can Do
Lola's Fine Hot Sauce
Lola's Fine Hot Sauce did not need more activity. It needed tighter focus.
The work centered on Target and Walmart, with a clearer plan across messaging, visibility, and retail execution. Instead of spreading effort across too many priorities, the sprint focused on the places most likely to create traction.
Over three months, that approach helped drive:
That is the value of a focused sprint.
Not more motion. Not more reporting. A clearer plan that creates measurable movement where it counts.
Best Fit
This sprint is best suited for brands that already have some retail media activity, meaningful retail ambition, or clear pressure to improve decision-making quickly.
If the need is very early-stage, very small-budget, or purely tactical execution, a different engagement may make more sense.
Engagements are scoped based on brand complexity, retailer footprint, and current level of media activity.
Frequently Asked Questions
Is this a retainer?
No. This is a defined 90-day sprint designed to create clarity, identify opportunities, and recommend what to scale next.
Do you only look at media performance?
No. We look at the broader retail performance picture, including PDP readiness, creative, offers, SKU focus, and measurement. Media does not operate in a vacuum.
Who is this best for?
CPG brands already active in retail media, or preparing to invest, that need sharper decision-making and a more credible plan for the next quarter.
What happens after the 90 days?
At the end of the sprint, the brand should have a clearer recommendation on what to scale, what to stop, and what the next phase should look like. If additional support makes sense, that can be discussed then.
Need a Sharper Retail Media Plan for the Next 90 Days?
Let's talk through what is happening now, where the friction is, and what should happen next.
A short conversation is usually enough to tell whether this sprint is the right fit.