New packaging. All-family product line-up. And a positioning solidly based on the delivery of snacking entertainment.
How do you bring these together while generating awareness for your brand – and its new look?
You need a hero.
Hangar12 brought Frigo® Cheese Heads® and Disney/Pixar together to capture the buzz of the long-awaited Incredibles 2 movie and united families with a call to action to enter for a chance to win “Incredible Family Entertainment” and the opportunity to be the family hero and “Make Back to School Incredible.”
Consumers were directed to our promotion at www.CheeseHeadsInstantWin.com daily for a chance to instantly win prizes from May – November.
Program prizes during the summer months included movie tickets (for the whole family), a family entertainment system, and more. Brand lovers who did not instantly win were offered the opportunity to engage further on the brand’s Cheeseheads Unite platform for additional brand experiences and
An extensive geographically and demographically targeted digital media campaign exceeded projections and drove awareness of the Frigo® Cheese Heads® brand and partnership. What's more, the campaign grew the brand's all-important fan database by driving game entries.
But the impressions weren’t isolated to the online experience. Shoppers heard the news throughout the entire path to purchase, including an on-pack sticker,
The program extended beyond the movie launch into the back-to-school season with character wrappers inside packages of the most kid-focused products. What's more, the instant win sweepstakes prizes changed out to appeal even more strongly to families with school-age children, offering appropriately themed Incredibles 2 branded school backpacks, lunch boxes, and more.
Hangar12’s Frigo® Cheese Heads® Incredibles 2 program generated:
The program went to heroic lengths with consumers in solidifying the brand’s positioning as the all-family, entertaining snack cheese.
It was, in a word, “incredible.”
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