Marketing strategies can confound even the savviest marketers and CPG brand leaders. With software tools built to automate and quickly manage performance marketing tasks and measure results, you can improve your CPG marketing strategy in 2023 and be on your way to meeting all your goals, no matter how ambitious.
Here are some of the best tools available for marketing strategies today:
This free tool will give you all the statistics on your website so you can see where you need to make adjustments that'll boost your traffic. You can also customize the data you want to collect and make customized reports to visualize and communicate that data to your team. Google Analytics is the best starting point for any CPG brand wanting to optimize its website for visibility and sales.
This tool will help you optimize the SEO of your website including backlink research, link building, keyword research, competitor analyses, rank tracking, and site auditing. If your marketing team has advanced knowledge of SEO, Ahrefs can provide valuable insights on how to get the most traffic to your site and convert it to sales. It works best on sites with rich, informative content rather than just basic sales sites.
SEMRush is similar to Ahrefs in that both provide SEO analyses to improve Google search rankings. SEMRush focuses more on optimizing Google ads and spot patterns and trends in your sector so you can make the most of your traffic. SEMRush also offers free trials to see what you'll be getting, whereas Ahrefs doesn't.
Hubspot is a marketing (and sales) automation CRM tool. Many of its components can be tried for free. It offers chat support and chatbots, a form builder, and a WordPress marketing plug-in that's at the top of its category. Hubspot does a lot more than just marketing. However, if you don't also need advertising, management, content, and support, you can simply buy access to the marketing part of the platform. It can also integrate with other tools to provide even better data and capability.
Canva helps with one aspect of marketing many other tools don't touch: creating visuals and graphics that help develop your CPG brand voice (whether online, in person at retail locations, or even on the packaging of products). Canva has a huge selection of templates you can use so you won't have to reinvent the wheel for every piece. It's also easy to use compared to other graphics software like Adobe.
Hootsuite is a tool that handles social media campaigns, posting automatically to all your social platforms so you won't have to spend time going to each one separately. You can also schedule posts ahead of time, and it has analytics to show which campaigns were most effective. If your marketing depends on social media, Hootsuite is a big time-saver.
With Unbounce, you can create effective and attractive landing pages for your website without knowing how to code. It has drag-and-drop capabilities combined with templates so your landing pages always look professionally done. It also has an AI feature to help optimize your pages and make them more effective.