Trade shows are great places to get visibility for your products, introduce new products, and build brand awareness. Trade shows are attended by the media, industry experts, buyers, and distributors. They can help you get the word out about your brand.
Here are some top CPG trade shows to attend in 2023:
This show is attended by many buyers and distributors and is better for established brands. 57,000 people attended the show in 2022. For healthy CPG products that seek the attention of retailers, this is one of the largest national conferences. There is an east conference in September in Philadelphia, Pennsylvania, but it's smaller and better for first-timers.
Over 2,600 vendors in 40 product categories can be expected to showcase more than 200,000 food and drink products at this show. It also features educational sessions on industry topics like supply chains and branding. It's a great networking opportunity for CPG food brands that want to get their products into specialty grocery stores.
This show focuses on trends in the wellness space and features over 2,000 retailers, distributors, influencers, and investors. It's good for up-and-coming wellness brands that want to grow their distribution and market shares.
Thousands of retailers like Alibaba, Sam's Club, 7-Eleven, and Albertson's (along with investors) attend this conference, ready to place money in or buy products they like. This show is great for brands in growth phases with education about trends and industry issues impacting grocery products.