Brand Facebook pages have long been a part of social media marketing. Brand-associated Facebook groups are also popular ways to engage fans and learn more about consumers.
Facebook has recently added functionalities to both groups and pages, and CPG brands can benefit from these new features. The more competently brands are able to make use of the many features and functionalities Facebook offers for groups and brand pages, the more they can learn about their fans. Now they can use some of these features to target paid Facebook ads more precisely. Here’s what you need to know.
Types of Group Badges
Group badges help both new and existing group members identify leaders within groups more easily. They also help admins and moderators do a better job of welcoming new members and recognizing long-term members for their group contributions. Here are the types of group badges available:
- Admin and Moderator – which automatically appear for group admins and moderators
- New Member – for those who have joined a group within the past two weeks
- Group Anniversary – which appears on the anniversary of the day a member joined
- Conversation Starter – for members whose posts receive the most likes and comments in the past month
- Founding Member – for those who join a new group within its first three days and write a post, invite people, or share to the group in those first three days
- Conversation Booster – for those who make comments that people find valuable
- Visual Storyteller – for those who share photos and videos that group members find valuable
- Greeter – for those who frequently respond to new members’ comments and posts
- Link Curator – for those who share high-quality external content with their group and get plenty of reactions
- Rising Star – for new members (within their first month) who receive the most comments and reactions on their comments and posts
Top Fan Badges for Pages
On brand pages, users can earn a Top Fan badge by being among the most active people on the page. “Activity” might include watching a page’s videos, reacting to content, commenting, or sharing posts. When interacting on your brand page, these people’s names will have a badge next to their name and will be publicly visible on your page Community tab “top fans” list.
To be eligible for Top Fan badges, the page must have more than 10,000 followers, must be more than 28 days old, and must not be using the Civic Engagement badge. If your page is eligible for Top Fan badges, you can turn them on or off with these steps:
- On your page, click “Settings” at the top.
- In the left-hand column, click on “Facebook Badges.”
- Click to turn “Top Fan Badges” on or off.
Bear in mind that it can take up to a week for fans to accept their badges and become visible in the “top fans” list on your Community tab.
How Group Admins and Page Owners Can Use Badges
Group admins can use group badges to learn more about the people who use their group. They can do things like reaching out to those with anniversary badges to thank them, for example. Page owners can use Top Fan badges in many ways. Facebook now allows pages to share posts exclusively with Top Fans, for example. Top Fan badges can help page owners customize paid Facebook ads more accurately too. In short, group badges and Top Fan page badges can be terrific social media marketing tools for brands with pages and groups on Facebook.
Social media marketing is an ever-evolving art and science, and brands can improve at it by learning about new social media features, what they’re for, and how they can be used. Facebook group and page badges are prime examples of social media features that help brands fine-tune their social media marketing. Hangar12 is at the forefront of CPG marketing strategy and more. Subscribe to our blog to stay up-to-date with our latest insights.