Are you a genius in the kitchen but lack the marketing skills to make your brand known? Here are some steps you can take to make your food recipes go viral on TikTok.
Don't Go Overboard
If you make shooting your video or recipe too complicated, people get confused and won't stick around to see what you're doing. Simple lighting, simple recipes, and maybe two different camera angles will be sufficient to showcase your skills. Most people don't cook complicated dishes, but if you can show them something easy and delicious in under a minute, they'll give it a try.
Share Your Hacks
People love a good hack, so if you have developed a better way of doing something related to cooking, that's the perfect thing to share in a food video. Just make sure it is easier or more ingenious than doing it the regular way because your followers will let you know if they don't find your hack effective.
Come Up with a Twist
Finding a unique twist on an old favorite is a great way to attract attention on TikTok. One literal example of this is twisted bacon, which is cooked in a twisted pattern until it's crispy. The result is part snack stick, part delicious breakfast treat. There are limitless ways to put a twist on an old favorite, so if you find one that resonates with your followers, you could end up going viral.
Make It Special
Keeping it simple doesn't mean making it boring. Once you have the footage, you can add filters, mute background noises, dilute them with background music, and edit your footage so it flows together and moves the recipe along. TikTok users are not known for their patience. If your video bores them or doesn't look at least halfway decent, they'll move along to the next ones.
TikTok offers lots of direct and indirect feedback to users, so if you want your following to grow to influencer levels, you'll pay attention to feedback and use it to make your food content better. Besides statistics like views and likes, your followers will not be shy about telling you exactly what they like and don't like about your content in the comments of each video or in DMs (private messages).
Using these tips can take your CPG marketing to the next level as you build your brand. Videos are also a great way to build a CPG brand voice that will help you stand out from the crowd. For more help with everything related to your CPG brand, browse all of Hangar-12's e-books to see what we can do to grow your brand.