Most people who market food recipes rely on social media so recipes can be seen by thousands of followers and go viral when shared. Sometimes, however, looking beyond social media for your CPG marketing is an advantage.
The biggest disadvantage of social media marketing is the algorithms can change at any time, freezing out your content and effectively de-platforming you. You're not in control of social media, so you need to have marketing platforms you can control. Here are some non-social media options to consider for marketing your food recipes.
SEO and Content Marketing
Having your own website gives you complete control over your CPG marketing, but you need to know how to get traffic to your site. SEO techniques can increase traffic going to your site without reliance on social media algorithms. It takes some time to build a following, but it can be done.
An opt-in to your email list should be on every platform you run. Email is still one of the most effective ways for marketing, particularly for repeat customers. Email is a great way to let your customer base know about sales and specials, encourage them to order again, and get more exposure for your recipes. Who doesn't like getting recipes in their inbox?
Having a podcast is another way to market your products, but the cost of equipment and the expertise involved could be prohibitive. Guesting on other podcasts is a good way to get the word out about your recipes and products without worrying about purchasing equipment or knowing how to use it.
Word of Mouth
It's always effective to ask satisfied customers or viewers to share your recipes with others. Word of mouth continues to be one of the best ways to increase your exposure and market just about anything. It takes several forms of marketing to be successful, and word of mouth has been the gold standard for decades.
Another good option for sharing your recipes is to do a joint venture webinar with another company. A webinar related to healthy recipes, time-saving recipes, or money-saving cooking tips could incorporate products from several companies or websites, increasing the reach of your recipes to similar target audiences.
Live Cooking Demonstrations
Partnering with another brand to offer your products is a great idea, and a live cooking demonstration can do both these things. It's also fun to cook in front of live audiences and experience their appreciation face to face. Live events can be great for dovetailing with word of mouth for getting more real, live people to see and share your recipes.
To develop your CPG brand voice and CPG marketing strategy, subscribe to our blog at Hangar-12 for great tips and techniques.