Marketing Benefits of Working with Creatives on Etsy

Posted by Greg Keating on Dec 21, 2022 8:00:00 AM

Etsy website

Etsy content creators have become sought after for their unique designs and one-of-a-kind items you can't get anywhere else. Companies are beginning to form partnerships with Etsy content creators as part of their marketing strategies and to boost the CPG brand voice they utilize. 

Here are some of the marketing benefits of working with creatives on Etsy.

Etsy Creators Are Marketers

When you give an Etsy creator the task of helping with your CPG marketing, they have advantages over other types of content creators as they're already marketing themselves on, and sometimes outside of, Etsy. 

Successful Etsy sellers have figured out tricks to marketing their products within the platform. Some of those same tricks may work for your products as well. Their marketing expertise may augment your company's, giving you a broader strategy or new ideas that can freshen the situation.

Etsy Creators Are Influencers

A popular Etsy creator has influence in his or her niche and a following that brands them an influencer of sorts. Well-known Etsy creators can use that influence on your behalf to make your brand more popular and add their own flair to the CPG brand voice. 

One thing marketers must do is differentiate their brand from others. Etsy creators can do this through a role as an influencer. This can help the target audience better understand your product or product line. 

Designer at her desk

Etsy Creators Are Unique

People turn to Etsy when Walmart or Macy's doesn't have the product they seek. Etsy creators have come up with many unique products that are different from what you would find at retailers. This can give your marketing a unique twist. 

While you can find one-of-a-kind items at Etsy, you will also have access to the extensive marketing network of Etsy to cross-sell and cross-market products. 

Etsy Creators Are Affordable

Etsy may specialize in custom products and content, but successful sellers have also learned to price their creations affordably so they can sell enough volume to make a living. Companies can get unique and custom marketing packages without usual price tags when using Etsy sellers they can easily find right on the site. 

Etsy Creators Are Successful

Any Etsy seller that's able to make significant sales and get followers through the site has figured out how to be successful in business and in their art. CPG marketing departments can benefit from this success and further their brands' goals with the expertise Esty creators have gained through their experiences. 

Hangar-12 works with CPG marketers on finding their uniqueness and developing their brand voices. For help with your CPG brand voice and other aspects of marketing, subscribe to our blog.

Topics cpg, brand strategy, CPG Trends, Brand Marketing

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