Trends are always changing no matter what industry you're in. In the electronics arena in 2023, changes will take place that impact the CPG industry along with many others. Here are some of those trends.
1. Enterprise Use of the Metaverse
The metaverse was introduced by Mark Zuckerberg in 2021 as a virtual world that could reproduce the real world and create new things that wouldn't be possible there. Since then, the metaverse has expanded, and people have started to buy virtual real estate, furnishings, clothing, and other items.
In 2023, businesses will begin to inhabit the metaverse and offer products and services there, even smaller businesses that don't have the extensive budgets and infrastructure to test the waters as larger corporations have been doing. The metaverse is still developing, but as it takes hold, businesses will be there.
2. Connecting technologies (IoT)
You can pretty much get a "smart" version of anything electronic these days. Smart electronics connect to the internet to perform functions they couldn't do without that connectivity. Consumers can adjust their thermostats from smartphones, get shopping lists sent to them by their refrigerators, and have hot cups of coffee waiting for them when their feet hit the floor in the morning.
In 2023, these technologies will see better connectivity so consumers can use one system to control or monitor all their smart devices, giving people a true Internet of Things (IoT). This will be an extension of the metaverse in some ways, allowing what experts are calling the "ultimate digital world."
3. AI Eliminating Some Jobs
Artificial intelligence (AI) will begin to eliminate some professions in 2023, but don't worry. Others will take the places of the jobs lost. Marketing is one area where automation may eliminate many jobs, and there's now software like Grammarly to make the need for proofreaders almost obsolete.
Accounting is another area that can be almost completely automated at this point, but there's automation coming that would also begin to phase out jobs in restaurants, package delivery, farming, and construction. AI has been helpful in filling some worker shortages after COVID-19 when workers were extremely scarce, and some employers are excited to not depend on human labor any further.
4. Synthetic Content
AI is advancing in other ways besides controlling how dark your toast gets or those online chatbots we all love so much. In 2023, AI software will begin to create novel content (including visuals, sounds, music, and knowledge) instead of just repeating operations programmed into them.
How might synthetic content and other new technologies impact the CPG industry? It may now be possible to purchase software that will do all of your CPG marketing for you including writing content, which can free up more of your resources to run and grow your business in other ways.
Your CPG brand voice may enter the metaverse to take advantage of that new marketplace. You may also want to make any of your products' smart features compatible with a central system so you can participate in the ultimate digital world now coming into being.
For more information on all the latest trends in CPG marketing, browse the Hangar-12 e-book collection.