Companies that focus on healthy products are no different than any other CPG brand. They want to offer products that taste better than their competitors, provide value by charging the lowest prices the market can bear, and be rewarded financially by profiting from their choices.
Here are some of the latest trends in health-conscious companies per consumer demand and growth opportunities.
Consumer Spending on Health Foods Is Rising
Healthy foods are more expensive than their counterparts. People who desire healthier foods are more than willing to pay for food without chemicals, additives, or other unhealthy ingredients.
Inflation has aggravated these price increases and driven figures higher, but consumers have not batted an eyelash before dropping a few more cents or dollars on the products meeting their health requirements.
This way of producing food is not new. In fact, it's as old as agriculture itself. Farmers seek to work with the natural environment instead of against it. No-till planting, optimal soil health, and traditional methods of animal husbandry are all aspects of regenerative agriculture that produce healthier ingredients for CPG goods.
These farming practices help land regenerate itself instead of depleting it as today's commercial farming methods do. Many consumers are attracted to companies working to minimize their carbon footprints and negative impacts on the climate, and they're willing to pay higher prices for this kind of sustainable food.
The amount of plastic in today's landfills is nothing short of alarming, as it's not expected to biodegrade for thousands of years. CPG brands want to reduce plastic usage as much as possible and have begun to invest in sustainable packaging that won't molder away endlessly in landfills.
Upcycled packaging is another way to make things more sustainable. This keeps plastic out of landfills and ensures it gets more use.
It's no wonder women tend to live longer than men when you look at their health habits. Women are 50% more likely to engage in healthy diets, so it makes sense to target them with healthy offerings. Here are some of the main types of snacks women are looking for right now:
Growing foods without pesticides maximizes nutrition content, so healthy snacks become healthier. The organic trend is not new and is probably not even a trend anymore as organic snack foods are more in demand than ever.
The low carb, high-fat diet known as keto doesn't work for everyone, but for some, it's the only way to successfully lose weight and maintain healthy body mass. Keto snacks are particularly sought after because most readily available fast food is loaded with carbs.
With the success of fermented drinks like kombucha and kefir, probiotic carbonated drinks have become popular in that they provide the same benefits yet taste more like what consumers are used to. Functional beverages containing probiotics are the top sales drivers of 2022 with over 4,000% growth.
CPG marketing can take advantage of current trends in snack foods as a company builds its CPG brand voice and market share. For more information on CPG marketing, browse all Hangar-12 e-books.