7. Show an Insider's POV - Show the product on the factory line like Sour Punch did, or introduce staff and tour the offices.
8. Crowd source - Similar to #5, ask fans to submit and hashtag product or brand-related Vines.
9. Remember Audio - Vine captures video AND audio. So, it's important to shoot in a quiet space or work from a script. Even a blank screen with an audible "crack" of a can opening, followed by effervescent bubbles popping away, and ending with gulping and a satisfying "ahhhhhh," could be highly effective with a Pepsi or Miller Lite logo attached at the end.
We're excited to see how Vine evolves, and where brands are able to take it. What are some of your favorite Vine's currently out there?
Rob Soltan is a Senior Writer and Lead Idea Generator, Concepts + Content at TWO/TEN. Shaky hands have prevented his mastery of stop-motion technique on Vine. He hopes purchasing an iPhone tripod will help take his Vining to the next level.