YouTube is the second-largest search engine in the world. YouTube's massive influence means that consumers are built into the platform. This cuts down on a lot of work.
Even better, Google is the world's number one search engine that just happens to own YouTube.
Many consumers visit YouTube for specific content. They want to:
- Take part in a brand contest.
- Support a community cause.
- Discover a new product.
Knowing what consumers want creates vibrant video content. It also leads to brand exposure on two search engine giants. The video content can also be used on other social media platforms like Instagram.
It can even be used in live streams.
The right team knows how to leverage video via YouTube and other video channels that lead to CPG marketing success.
How CPG Brands Can Find Success With Video Marketing
The CPG brands that are killing it on YouTube are doing so across multiple platforms. Through video, they can find success over the long haul. These brands gain a cult following that makes a significant impact on the company's business results.
CPG brands that create YouTube marketing gain the following brand outcomes:
Take advantage of this adaptive marketing strategy like the following brands did.
5 CPG Brands That Are Killing It on YouTube
Frigo Cheese Heads makes the most of its CPG marketing. One of its strategies centered around a partnership with Disney Pixar's Incredibles 2. This partnership explored the idea of family, heroes, and snacking. It featured YouTube content that motivated consumers with prizes via an instant win sweepstakes.
This YouTube-CPG marketing win led to:
- Incredibles 2 becoming the second highest-grossing animation film of all time;
- Frigo Cheese Heads earning 467 million impressions; and
- 1.7 million gameplays.
PetSmart successfully launched a new dog food with the help of YouTube. This included informative video content for store associates. The brand then used store displays that cross-sold promotions with grooming departments.
And any good content creator understands the importance of reaching people through mobile channels. PetSmart offered a mobile video game. This entertained consumers and helped them while shopping.
And what all of this has in common is YouTube. PetSmart maintains a massive following on its YouTube channel. Brands that do this can build off of YouTube followers to increase engagement, sales, and customer loyalty.
Many other CPG brands are making a killing on YouTube, too.
Other CPG Brands like:
understand the importance of YouTube marketing.
Hangar12 creates YouTube marketing that serves as a component of successful CPG marketing. Our Consumer First approach proves this. If you'd like to learn more about getting started with video marketing, fill out the form below to download our YouTube Marketing Roadmap.
Download our YouTube Marketing Roadmap here.
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