It’s who you know: event sponsorships can amplify your brand message, delivering that message in the right venue and to the right audience. Why are sponsorships such a powerful tool in sponsorship marketing, and how can your company choose the right ones?
The Power of Event Sponsorships
Why are event sponsorships such a helpful tool brand messaging? Corporate sponsorship of an event allows you to build brand awareness. By sponsoring an event that attracts your target audience, you can reach out to people who are unaware of your company but might be interested in your products.
Through an event sponsorship, you may get the opportunity to:
Speak directly to your audience
Gather information about prospective customers
Display your product
Give consumers a chance to try your product
Create experiences that develop positive associations with your brand
Sponsorship marketing allows you to develop a brand experience for new audiences, reaching out to them to see how they resonate with your brand.
Amplifying Your Brand Message
Event sponsorships are like a megaphone for your brand, shouting out its value to those at the event. The echoes of this sponsorship can reverberate for a long time, leading to social media connections, website visits, and additional sales.
How can you use sponsorships to create a lasting impact on your CPG marketing?
Post about the event on social media
Post highlights of the event, further solidifying your connection as a sponsor
Connect to those related to the event, such as influencers and other sponsors
Use promotional materials to direct consumers back to your website
Collect data on prospective customers, and connect with them after the event
Event Sponsorships and Brand Visibility
In addition to amplifying your message, event sponsorships allow you to increase your overall brand recognition. Some of the brand visibility benefits of an event sponsorship include:
Giving people a positive association with your brand by providing a product or service
Collecting information on leads so that you can give them an invitation that further increases your brand visibility. For example, you could offer those who attended a conference a discount code or a bonus offer when they sign up for your newsletter.
Connect with like-minded businesses that may want to collaborate in the future
Attract media attention that focuses on your brand, extending your reach event further
Incorporating Sponsorships Into Your Marketing Strategy
For CPG brands that sponsor events, these sponsorships are just one part of a larger business marketing strategy that may include traditional print and radio advertising, social media marketing, and referral marketing.
Sponsorships are not just sources of potential customers and revenue. They can also help your business hone its overall marketing strategy. By collecting data at events, you can understand the diversity of your audiences and begin to understand their needs. This gives you invaluable information about new areas for growth and promising areas for marketing.
Conclusion: Event Sponsorships as a Key Component of Brand Promotion
In addition to increasing direct sales, event sponsorships allow your business to reach out to new people, giving them a positive perception of your brand. They create echoes of positivity throughout the social media space. They also help you collect data on prospective customers, allowing you to better understand their needs.