How Much Longer Can the Traditional Store Remain Shoppers' Fave?

POSTED BY Greg Keating ON Oct 17, 2014 7:47:00 AM


The traditional store experience is still the most important channel when making a purchase, and in-store technology, such as kiosks, is also in demand thanks to today's digital consumers. However, brick-and-mortar faces a less positive future, with most digital shoppers planning to order directly from manufacturers and spend more money online than in physical shops in the coming years.

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Topics Technology

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