Mercedes Benz celebrated reaching a million Instagram followers by following a new trend in social media. They have turned their Instagram account over to an Indian artist, who produced six short videos focusing on Mercedes GLA-Class vehicles. Along with Mercedes, others have tried guest artists to create buzz around their social media pages and capture both brand and artist audiences. Mercedes quickly jumped to 1.2 million followers on Instagram following the promotion.
German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.
The Instagram video series meditates on the Mercedes-Benz GLA-Class in a washed-out, barren landscape. Perhaps more so than other automakers, Instagram factors heavily into the brand’s social media strategy.
“In today’s society there are many social channels for brands to engage customers and fans,” said Kyle Wong, CEO of Pixlee, San Francisco. “Each serves its own role and function.
“Instagram is platform to humanize the brand and showcase what the brand represents,” he said. “This could be through behind the scenes shots or photos taken by actual customers.”