The most important development in mobile commerce this year?

Posted by Greg Keating on Sep 25, 2014 6:00:00 AM

Apple pay has been overlooked by many retailers, but could be the beginning of a huge trend. Launched along side the iPhone 6, Apple pay is the first seamless payment system that is being integrated into some major retailers. Using apple technology like the fingerprint scanner, users can shop online with out ever having to fill in a check-out form and enter credit card information, making mobile shopping a more sustainable platform.

 

Internet Retailer - Mobile Commerce/Mobile App & Site Design - The most important development in mobile commerce this year? Lost in the Apple Pay in-store payments free-for-all is the fact that a handful of merchants are integrating one-touch mobile checkout via Apple Pay in their shopping apps. That’s a development that could have far-reaching effects on m-commerce and e-retail overall. Yes, you can use your iPhone 6 or iPhone 6 Plus to pay for merchandise in stores by merely touching the home button while you’re near a cash register. Huge ramifications for the slumbering mobile payments market. But there’s something else happening that could have a far greater impact on e-retail, for all merchants, not just those with physical stores.

Earlier this year, Apple Inc. reached out to companies with highly successful mobile apps and asked them if they would like to be the first to integrate into their apps one-touch checkout via Apple Pay and the iPhone 6 and 6 Plus biometric fingerprint scanner. Not surprisingly, 10 big mobile players said yes./p>

Read more from the source: internetretailer.com

Topics Mobile, What's next, Technology

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