Red Bull, Bud Light and Coca-Cola named as digitally savvy

Posted by Greg Keating on Oct 21, 2014 7:38:00 AM

Red Bull, Bud Light, and Coca-Cola top the list of 54 companies on L2 ThinkTank's Digitally-savvy beverage companies. Each company was scored on more than 850 real-time global data points such as SEO, navigation, and site search. Although 70% of consumers favor mobile devices for tasks associated with grocery shopping, 33% of the companies had no mobile optimization in place.

The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.

Read more from the source: popsop.com

Topics Mobile, Technology

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