Three agencies. One shared philosophy.
HANGAR12 is a group of marketing agencies that specialize in the strategic development, packaging and promotion of packaged goods. We craft brilliant solutions that engage consumers and grow brands.

Our three core areas of expertise are adaptable to be utilized separately or as an integrated whole. And our Consumer First philosophy enables engagement with consumers throughout our process to ensure successful results.
Capabilities +
INSIGHTS
  • Digital Qualitative Exploration
  • Digital Consumer Evaluation
  • Cross Category Immersion
  • Consumer Shop Alongs
  • Digital Image Heat Mapping
INNOVATION/STRATEGY
  • Strategic Platform Development
  • Innovation Pipeline Creation
  • New Product Concepts
  • Inside-Out Branding
  • Brand DNA Identification
  • 360º Landscape Evaluation
Capabilities +
BRANDING
  • Positioning
  • Name Generation
  • Identity
  • Style Guides
PACKAGING
  • New Products
  • Line Extensions
  • Promotions
Capabilities +
DIGITAL MEDIA
  • Websites/Microsites
  • Mobile Marketing
  • Email Marketing
  • Branded Content Video
CONSUMER PROMOTIONS
  • Integrated Sweepstakes
  • Partnerships/Sponsorships
  • Event Marketing


Our philosophy is to put the Consumer First. To that end, we’ve developed a set of proprietary tools designed to garner unique consumer insights as part of our process to ensure that all aspects of brand strategy, packaging and activation successfully meet consumer needs.


Our Adaptive Marketing approach provides you with a unique set of offerings to engage consumers through any combination of INNOVATION & INSIGHTS, BRAND STRATEGY, BRANDING & PACKAGING, DIGITAL MEDIA and ACTIVATION AT RETAIL.


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© 2012 The Hangar 12 Group. All rights reserved.